Crafting Corporate Connections Through Flowers
Over six years, we’ve learned that successful corporate gifting isn’t about flawless bouquets—it's about grasping the nuanced art of professional relationships and the timing that matters most.
How We Solved the Corporate Gifting Puzzle
Back in 2019, we repeatedly heard from business clients the same frustration: “Lovely flowers, but they arrived after the meeting.” That was our moment of realization—we weren’t just arranging blooms; we were shaping moments that could either strengthen or weaken professional relationships.
The Timing Revolution We Stumbled Into
Our breakthrough emerged from a stressed client in 2023. An investor meeting had shifted up by three hours, and they needed arrangements to match. Instead of declaring it impossible, we developed what we now call “flex-timing”—bouquets designed to look impeccable whether they arrive at 9 AM or 2 PM.
"Today we craft arrangements with multiple peak moments across the day, so your flowers never appear to be waiting around."
Our Problem-Solving Process
We developed this approach after watching many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned through experience after a client’s congratulatory arrangement arrived amidst a restructuring announcement. Now we ask the questions florists often overlook: What’s currently happening in your business? What mood are you aiming to set?
Recent example: A client wanted to celebrate a partnership, but their partner company was dealing with a family tragedy. We shifted from a bright celebration to thoughtful support—the same partnership acknowledgment, but with a completely different emotional approach.
The Practical Reality Check
Delicate designs that are hard to maintain become awkward in a matter of days. We learned to tailor arrangements for real office environments—air conditioning, changing light, and busy receptionists who might forget to water.
Our “office-hardy” selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that appear intentional even when upkeep isn’t perfect after a busy week.
The Follow-Through Innovation
We found that the true impact unfolds after delivery. A client noted that visitors still asked about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care cards to help recipients keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We’re not your typical florists, and that’s precisely why our approach works. Our backgrounds in business consulting and hospitality management taught us to view gifting as a relationship strategy, not mere decoration.
Avery Kim
Lead Design Curator
Former hospitality manager who consistently noticed how flowers shaped guest experiences in luxury hotels. Avery brings that same focus on environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Lee
Client Relations Director
Started in business consulting before realizing that successful partnerships hinge on thoughtful gestures that many companies miss. Jordan specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
